Rebranding an Alberta-born and raised premium Wagyu beef protein snack brand.
Formerly Thrive Provisions, this Alberta brand needed a rebrand to support their growth and combat a trademark challenge. Fever worked with a core group, including the brand’s founder, to re-envision the brand as Ranch IV Provisions. The name came from the long history of the Ball family, which included four generations of Alberta ranchers working with the land, quality, and longevity in mind.
Ranch IV Provisions pays homage to a time gone when food ingredients were simpler, products were healthier, and the good standing of your family name meant something. Fever created the new name and logo and then wrapped the premium Wagyu beef protein bars in updated graphics.
