Creating a brand to stand the test of time and appeal to an audience as diverse as Canada.

Branding and product design for a national retailer

We stripped the brand back to basics and created a streamlined and contemporary direction that included a main word-mark and two secondary icons, one each for men's and women's. Next we addressed how the brand would display using product brand identifiers, such as pocket stitching, shank buttons, woven labels and shoe sole stamps. From there we tackled the brand’s core and specialty hang tags to suit its many sub-brands: Denver Hayes Soft, Denver Hayes Vintage and Perfect Fit.



Other Mark's brand + packaging work.

We've worked with some pretty cool brands & products.