architecting a corporate brand while building communities.

Genesis Land Development had ambitious plans for growth. But they needed a brand that could match their grand vision. We partnered with Genesis to redefine their corporate identity, focusing on their commitment to community investment – exemplified by projects like Genesis Place in Airdrie – and their unique approach to creating vibrant, thriving neighbourhoods.

But our work didn’t stop there. We rolled up our sleeves and helped Genesis Land bring two new communities to life: Sage Meadows and Saddlestone. From brand development and marketing strategy to wayfinding, showhome setup, and launch events, we were there every step of the way. And when it came time to market Bayside and Evansridge, Genesis Land knew they could count on us again.

Branding elements for the Bayside community, including a visually appealing banner and signage.
A promotional flyer for the Saddlestone community by Genesis Builders, showing the new phase of showhomes, pricing, and community amenities.
A tall sign with the Genesis Land logo and "Showhomes" text, guiding visitors towards the EvansRidge showhome village.
Billboard promoting Sage Meadows by Genesis Land.

Corporate brand building and community investment.

Purpose: Uncommon Communities

Foundation

Warmth

Growth

Advertisement for Genesis Land.

wayfinding and sale centre planning.

Detailed floor plan of the Roosevelt model, illustrating the spacious living areas, bedrooms, kitchen, and other amenities, by Genesis Land.
Detailed community map of EvansRidge, showcasing residential lots, green spaces, and amenities. Planned development by Genesis Land.