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Baked in Happiness.
Golden Happiness has grown from its local origins to a beloved brand across Canada and the US.
Golden Happiness partnered with Fever for a complete rebrand. Our goal was to preserve the bakery's heritage while infusing it with a fresh energy.
Fever’s first task was to develop a new logo that embodied the spirit of Golden Happiness. The result was a vibrant, playful design featuring a smiley face and Simplified Chinese characters, a nod to their cultural roots. We developed a sleek website that showcases Golden Happiness’ modern approach to traditional baking, its rich history, diverse product range, and the story behind each offering. In addition to the logo and website, we revamped their packaging, using lively, full-bodied colours to create a more contemporary look.
Quality
Happiness
Innovation
Taste
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