MOCA

Building of a community.

Millican Ogden Community Association (MOCA) is an organization that works to promote a sense of belonging and engagement within the Ogden neighbourhood.

MOCA wanted to refresh their brand and online presence to better accommodate their current members and attract new ones. We began with an in-depth consultation to understand their values and the community they serve. This understanding was key to informing the redesign of their logo, website, and the redevelopment of their physical space. We helped elevate the look and feel of the facility by selecting materials and colours for the interior and exterior that aligned with the new brand identity.

The objective was to create a cohesive experience that reflected MOCA's vibrant spirit and provided practical functionalities for their members. MOCA’s updated logo utilizes warm, inviting colours like teal, yellow, peach, and brown to provide the boost they needed to re-energize and move forward. The new website offers simplified membership sign-ups, a user-friendly facility booking system, and an interactive events calendar.