Branding & marketing of

an industry leading private

aviation group.

Take Flight Group is an industry leading private charter, aircraft management, maintenance and sales & acquisitions services provider that includes Air Partners, Hangar 59 and AircraftWorks. The group was founded by industry veteran Tim Morgan (co-founder of WestJet).

Take Flight Group’s client is sophisticated and scrutinizing. Every detail matters and upholding the group’s high standard of service is paramount. Fever has worked with Take Flight every step of the way to ensure they are always delivering on their brand promise.

See their brand story video, directed by Fever.

One website to unite them all

Take Flight Group’s website brings all of the service brands (Air Partners, AircraftWorks and Hangar 59) into one seamless online experience that showcases the depth and expertise of this vertically integrated group.

Purposeful marketing

Take Flight Group’s marketing plays off of their core values and brand promise – Legendary Experience. Elements are tactile, targeted and always personal. And sometimes, a lot of fun too.

A family of aviation service companies

Clean lines, sophisticated, timeless design. What started as a single private aviation company has grown into three service brands united under one umbrella company; Take Flight Group. Fever has built the brands, and their respective logos, to be both contemporary and classic, bold yet simple and, sophisticated yet approachable.

Branding all the touchpoints

Take Flight Group’s brand promise carries through every brand and customer touchpoint. Even the group’s commissary works to communicated their difference.

Fever helped us through one of the busiest times in our business, while building and branding our new facility. They spearheaded projects and liaised with internal departments and outside suppliers to make big things happen. We couldn't have done it without them.

Vik SainiPresident, Take Flight Group