Paying homage to their quality butcher roots while standing out.
We created The Craft Butcher to stand apart from all of the overly complicated, and sea-of-same competition. The brand and package design pays homage to a bygone era – one of quality. The sepia heritage image is balanced by the bold and solid typography on the line's frozen product box. The fresh product packaging builds on the hand-crafted feel of butcher paper that features the same bold typography.