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With thousands of digital marketing tools to choose from, how do you know which ones are necessary for success on Instagram? Self-management of social media allows you to connect with your audience directly. However, it requires a considerable time commitment to do it right.

Creating a marketing toolkit you’re fully confident in can help you avoid missteps and wasted time. The key to building a solid tech stack is ensuring that it contains tools that perform the following core functions:

  • Research
  • Creation
  • Execution
  • Measurement
  • Optimization

5 Must-Have Marketing Tools for Instagram

This list of Instagram tools will help you nail your social media goals, from direct publishing, analytics, post scheduling and much more.


Later is a social media management platform and link-in-bio tool. It features a drag-and-drop visual planner, content calendar, analytics dashboard, and a tool that helps you to find, save and organize relevant hashtags. The platform also identifies when your followers are most active so that you can schedule content during those times.

Best For: Execution, Optimization

Pricing: Starts at $24/month


Mention is a social media monitoring tool. It allows users to leverage insights from online conversations, analyze trends, and track social sentiment around your brand. Additionally, Mention keeps users updated without having to constantly visit the platform. Daily recaps and ‘spike emails’ are sent out when there is a high level of interest around target keywords.

Best For: Research

Pricing: A free version of Mention is currently available. Premium plans start at $41/month.


Canva is a graphic design platform used to develop social media graphics and other visual content. Intuitive and user-friendly, this online tool has thousands of free-to-use, generic templates to help you tell compelling stories on social media. Canva has an extensive media library containing free stock photos, videos, graphics, audio and more. Lastly, premium users can connect their Instagram Business profile to their account and schedule posts through the platform.

Best For: Creation

Pricing: A free version of Canva is currently available. Premium plans start at $16.99/month.


Keyhole is an online tool that automates social media reports, helping marketers replace spreadsheets with thoughtfully-designed, shareable PDFs. Some of the platform’s core features include tracking and aggregating your brand’s metrics across all channels, monitoring campaigns and measuring results in real-time, hashtag reporting, and influencer reporting. Keyhole also offers audience insights and data-backed optimization suggestions.

Best For: Measurement, Optimization

Pricing: Starts at $39/month


Repost is a mobile application that allows you to easily reshare other users’ photos, videos and reels to your Instagram profile. The original caption is automatically copied to your clipboard and can be pasted in when creating your post. If you’re particular about watermarks, Repost allows you to change its colour and position. Simple and easy to use, this app is a must-have.

Best For: Optimization

Pricing: A free version of Repost is currently available. Premium plans start at $6.99/month.

Whether you’re a solo entrepreneur, a small business or a corporation, there’s at least one tool on this list that will heighten your impact on Instagram. If you want to take your social game to the next level or do not have the capacity internally to manage, let Fever help you with social media management and content!

Crush your social goals, again and again.

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